Résumé

Experience

1. Jan 2023–Present

   Senior Product Designer

   Mainstack

   Creator economy & social commerce platform

   • Led end-to-end design of invoicing and payments for creators: billing, payment collection and transaction tracking across thousands of active users, built to reduce cognitive load and increase payment confidence for people with no financial training.
   • Designed the bookings and hosted-courses checkout experience, including pricing configuration, payment gating and post-purchase confirmation states, applying financial UX principles to reduce drop-off and increase transaction completion.
   • Drove onboarding activation from 23% to 61% through a comprehensive redesign of the creator onboarding flow, grounded in user research and iterative usability testing across multiple cohorts.
   • Led design of Marie, Mainstack's AI assistant, including a strategic proposal to evolve her from a reactive chat tool into a proactive ambient co-pilot. Built the product brief, interaction model and executive presentation that won leadership alignment.
   • Contributed to V4 platform work: design system development, component standardisation and cross-squad design consistency in a multi-product environment.
   • Ran user research with creators, surfacing insights that directly shaped product decisions on community, tribes and financial management.

   • Payments
   • Financial UX
   • Design systems
   • AI product

2. Apr 2022–Jun 2023

   Product Designer

   Inawo

   Event management & payments platform

   • Redesigned the core payments and transaction flow for event organisers, contributing to a 40% increase in transaction volume, building financial trust through clear confirmation states, transparent fee breakdowns and robust error handling.
   • Redesigned onboarding for event hosts and attendees, reducing time-to-first-transaction and improving early-stage activation.
   • Led user research with event organisers to understand friction in financial management, translating findings into a prioritised redesign roadmap presented to the founding team.
   • Built and maintained a shared design system unifying payment UI components across web and mobile, significantly reducing design-to-development handoff time.
   • Worked with engineering to define API response states for payment flows (loading, success, partial failure and error) so the UI communicated financial status accurately at every step.

   • Payments
   • Research
   • Design systems
   • Onboarding

3. Jun 2018–May 2022

   Product Designer

   WeStudios

   Creative technology & design studio

   • Designed digital products and platforms for clients across fintech, media and consumer technology, focused on clear, trustworthy experiences for people managing money or making financial decisions.
   • Owned end-to-end delivery across concurrent client projects: research, IA, wireframing, prototyping and final UI.
   • Produced design systems and component libraries that improved consistency and accelerated delivery across multiple client products.
   • Presented design decisions and research findings directly to client stakeholders, aligning teams around user needs and business goals.

   • Client work
   • End-to-end
   • Design systems